In today’s tech-driven world, having a digital marketing strategy is essential if you want your business to be successful. The problem most people have with digital marketing, however, is that they think it’s something they can just set and forget.
In reality, this couldn’t be further from the truth. Digital marketing takes time, dedication, patience, and extensive knowledge of the best resources and practices to make a campaign a true success. In other words, it’s not something that you want to jump into alone, and that’s why you need a digital marketing strategist to help you succeed. How do you find the right one for your business, though?
Here are the top five questions you should ask before you hire a digital marketing strategist:
1. How Long Have You Been A Digital Marketing Strategist?
While up-to-date training is essential for a good digital marketing campaign, you’ll ultimately want to hire someone who has proven experience actually doing digital marketing. Someone with good experience will have an arsenal of tools and tricks at their disposal, that someone who’s fresh out of training might not. They’ll be able to think outside of the box, find new ways to solve complex problems, and find alternatives to things that aren’t working as well as they should be.
2. What Have You Done for Your Own Campaign?
What better advertisement, experience, and proof of success is there than running your own digital marketing campaign? Ideally, a good digital marketing strategist will treat their customer’s campaigns as if they were their own. In a way, they are, because satisfied customers can be the best advertising of all, at times. By knowing what your strategist has done for their own business, you’ll be given a solid idea of what they’ll be able to do for yours.
3. What Will You Do To Help Me Succeed?
Every marketing campaign needs a detailed, rock-solid plan if it’s going to be effective. Otherwise, you might as well just chuck your money right out the window.
A good strategist should be able to sit down with you and go over what they plan to do, in detail, to help your marketing campaign succeed. They should be able to explain everything they plan to do, how they plan to do it, and what results should be seen from each step. They should also have backup plans in case steps aren’t successful, and be willing to work with you on any steps you might want to tweak, add, or leave out. Ultimately, they should be working with you on the campaign, not just for you.
4. When Can I Expect Realistic Results?
A good marketing campaign isn’t like mashed potatoes, you can’t just add water and expect instant results. Anyone who promises you instant success is more than likely lying to you.
You shouldn’t have to wait forever to see results, though. A good digital marketing strategist should know when you’ll start seeing results for each step of the plan, what they should ideally be, and what to do if you aren’t seeing it. If they promise you too much, too soon, or can’t give you a solid answer either way, it’s time to move on.
5. What Guarantees Do You Offer?
Sometimes, no matter how hard you try, some things just fail. Often times, you have no control over it. What you don’t want, however, is someone who’ll just shrug their shoulders, go ‘oh well’, and move on like that’s the end of things. You need to know exactly what they promise for your campaign, and what they’ll do to make it right if you don’t see those results. If you’re not happy with their answer, then it’s time to find someone else.
If you’re ready to take your digital marketing campaign to the next level, we’ve got you covered. Feel free to ask us these questions, and we’ll work with you to make your campaign a true success.