What is a keyword?
A keyword is the word that people use to join your text marketing list. The process is very simple. When a customer sends your keyword to your shortcode, we send your customized auto-reply back and we add that person to your text messaging list. Each one of your keywords corresponds to its own list on your account. So, if you have the keywords “BOY” and “GIRL” then those are two different lists of mobile phone numbers on your account.