Ok, so you understand the importance of sharing content on Facebook. You have been creating interesting content and have grown a rather large following for your company. Every day these Facebook fans give you hundreds of likes on your posts. Yet, when you look at your analytics and profit, there isn’t much growth. You have realized that you need to turn your Facebook fans into paying customers.
So, you ask yourself the question, “Why aren’t my fans becoming paying customers?”
The answer may be very simple. Although your posts are creative, you are more than likely not enticing your fans with content that drives sales. Yes, it’s a fine line. You don’t want to have humorous posts that are irrelevant or just about your products. The challenge is to create a story where your posts have a voice that tells a story.
So, how do you turn your Facebook fans into paying customers? Here are some ideas to get you started.
First, try offering deals to your Facebook fans.
Whenever, a fan likes your post, they receive something discounted or free. A study by ExactTarget and CoTweet found that 40% of people like Facebook pages to receive discounts and coupons. When a new fan likes your page, perhaps turning on the setting in Facebook that says “Thank you for liking us.” and then offering a discount or coupon may convert that fan into a customer. So, go ahead and create a call to action with a coupon and a photo of what the fan can purchase. You may be surprised.
Stories will Turn Your Facebook Fans into Paying Customers.
Let’s face it, most people who already know about your product will get bored if your posts were about the product. However, when you create content that tells a story that shows all the cool things that can be done by using your product, you have created a new level of interest. Be sure to include images that are relevant to your story and product. Nothing would be worse than to have a post about dentistry and pictures of a new car.
Name-dropping is not a bad thing, if you have celebrities or major companies that have used your services before. In fact, it will increase your credibility. Fans seem to always trust the opinions of some celebrities and major companies.
In your story, if you can show the fan how your products can solve one or some of their problems, you have just given them a solid reason to purchase. Most people have a list of tasks prioritized that they need changed, repaired or adjusted. Often, they don’t act on them until something catches their interest and jogs their memory of the task. Your solution may just be the answer they were waiting for.
Your best advertising tool is testimonials.
According to a recent Forrester Research report, 70% of US online adults trust brand or product recommendations from friends and family.” That number alone is HUGE! The same study says that customers also trusted other customer recommendations and only a few trust company ads and messages.
So, what does this mean? Well, go out there and ask your customers for testimonies on how your products and services have improved their circumstances. First, you’ll be surprised at how many customers are willing to do so. To be effective, it’s best to ask your customers to tell their story. Most customers may think you only want a few lines. And, yes, that is probably what you are thinking, too. However, as we said earlier, stories about your product places more emphasis on the usefulness of your product or service. It also increases your credibility when told by a real customer.
At ClickFirst Marketing, we will help you turn your Facebook fans into paying customers. But, we won’t stop there. We will guide you through doing the same with the other social media platforms, as well. Helping you turn your clicks into customers is one of our goals. So, get ahead of your competition with a flawless website optimized for more sales.
