Is your website a marketing and sales tool for your business or is it just a useless parking space on the Internet?
Internet Marketing endeavors like SEO (Search Engine Optimization), PPC (Pay Per Click) advertising, content marketing and social media marketing are designed to increase the number of visitors to your website.
After receiving a large number of visitors, what makes your site useful to your businesses?
Do those visitors turn into customers or do they just wander your site aimlessly and leave? Conversions is the term used to describe when those visitors take action on your website and become a potential source of revenue for your business. The main goal of website conversions is to turn your website traffic into customers for your business. And the process of refining your website to increase the number of conversions that occur is called Conversion Rate Optimization or CRO.
CRO involves implementing page designs with a selection of well-crafted words, effective design techniques, appropriate pictures or videos and calls to action, then making constant improvements to the designs to produce more conversions.
If a website has a 1% conversion rate, that means only one visitor out of 100 took action on your website. This is an example of why conversion optimization is important. Changes are needed to get more of the remaining 99 visitors to participate.
By optimizing your pages, you can increase the strength of your existing marketing dollars, which brought the visitors to your site in the first place. Depending on the type of businesses, a 3% conversion rate of 1000 people is a reasonable expectation. With other sites, that rate may even be higher.
At ClickFirst, we can help you build attractive landing pages with all the essential elements to convert your web traffic to actual revenue. We understand conversion optimization and its potential of increasing the amount of business your website can generate from each visitor.