In the United States alone, there are almost 28 million small businesses. To compete in this market, your marketing needs to be more effective than ever.
But you shouldn’t try to do everything. Not every marketing strategy will work well for your company and your industry.
One of these types of marketing is influencer marketing. It can be great when it works well but can also be a waste of money. But how can you know if it will work for you?
We’ve put together this blog post to help you know if influencer marketing is something you should try. Check out the points below!
Status and Lifestyle are Important to Your Brand
In many cases, influencer marketing is most effective when your product relies on being seen as cool. This is especially true for luxury markets.
Take a Lamborghini for example. At the end of the day, it’s a car whose function is to help you get from point A to point B. Of course, it has great quality parts and can accelerate faster than a Toyota or Honda.
But one of the main reasons people are willing to pay so much more for a Lamborghini is because it’s a status symbol.
Does this apply to your product? If it does, influencer marketing is a great marketing strategy to get the word out about your business while improving the status of your brand.
People Need to Trust You Before They Buy
Sometimes, people need to trust your brand before they buy. In certain industries, this is very common. In fact, 49% of people rely on influencer recommendations when making a purchase.
For example, if your product is the first of its kind in the U.S., people are going to be wary about buying. That’s where a social media influencer can come in very handy.
That’s because when people have concerns, they turn to trusted sources. And an influencer can be that trustworthy source of information for your target market.
This is especially true as well for the nutrition, auto, supplement, and beauty industries. But even industries with a lower risk like food products or apparel can benefit from influencer shoutouts.
You’re Up Against a Lot of Competition
In today’s marketplace, many industries are incredibly competitive. And one of the only ways to stand out from the crowd, aside from lowering your price, is creating an emotional connection with your audience.
You want people to feel something when they use your products and you want other people to desire that experience.
Using influencers is a great way to create these types of experiences because they are cultural leaders within their groups. And when you use them correctly, you’ll have a huge target audience who also wants your products.
Making the Most of Influencer Marketing
Now that you’ve read all about influencer marketing, it’s time to decide if this strategy will work for your business. If so, then get started!
If not, don’t worry. There are lots of other marketing strategies out there.
Have questions? Contact our team anytime.