As the digital revolution continues, it’s crucial that Search Engine Optimisation (SEO) is up there, at the top of any business’s priority list if they want their brand to grow online. After all, with recent statistics showing that 93 percent of experience online starts with a search engine, you cannot afford to underestimate just how important it is to get your business ranking on Google.
So, the next question you’re probably asking is, how can I improve SEO on my website?
Check out our top tips:
Keywords are literally, key
Make sure your website is bursting with keywords. Do your research and identify specific keywords or phrases directly linked to your business, then use them across your site. And, if you’re wondering where the best places to include keywords or phrases are, then try these:
(In your website builder)
- Title tags
- META description tags
- META keyword tags
(In your content)
- Image descriptions
- Page content
- Link text
It’s worth noting that while they’re important, you shouldn’t go over the top with keywords – Google will notice if you’re adding them for the sake of it, and this could actually have a damaging impact on your SEO.
Fresh, high quality, and unique content
Nothing beats great content, it’s that simple. Quality content created with your website in mind, directly for your chosen audience, is essential – in other words, you need to be the expert in your industry, and the content on your website needs to prove this.
Better still, keep things fresh and relevant by regularly updating the content on your site – blogging is a great way to do this while adding rich content to your platform. Trust us; this will be recognized by Google, which will boost your SEO.
Improve your page loading speed
In short, if your page loading is slow, Google will recognize this, and it will damage your SEO. Worst still, a slow-loading website can seriously harm the user experience and prevent visitors from staying on your page. Research shows that 40 percent of visitors will actually leave your website if it takes longer than three seconds to load.
Optimizing your images is a really simple and easy way to improve page loading speed.
Make sure your website is optimized for mobile use
It’s no secret that more and more people use their mobile devices to browse the internet. More than half of Google searches now come from mobile devices – Google recognizes if a site can be viewed on a mobile or not, and its ranking will reflect this.
Clean and clear metadata titles and descriptions
Your title and description metadata is the information that appears on the search engine, so you must get them right – especially if you want your page to be clicked on. You can change both of these in your website builder.
Your title metadata is arguably the most important metadata on your page – it will appear at the top of your browser window and will be the headline on the search engine. It should be full of rich keywords or phrases and be around 60 characters long.
Your description metadata will sit under the header on the search engine. This should be around two sentences long (around 150-160 characters) and should aim to entice viewers to visit your website.
Get in touch with the experts
Of course, if you are serious about boosting SEO, then you should contact a professional SEO agency, ClickFirst. Our team of experts has extensive knowledge in building an SEO strategy around your business to help engage potential leads and drive sales. We provide SEO services to businesses in Tampa, Florida, and beyond.