Did you know that almost 80% of all American consumers now shop online?
This means that if small/medium businesses want to be competitive, they must take advantage of online channels to reach customers.
An effective web presence and digital marketing strategy are essential. This is true whether you are a fully online business or a brick and mortar business with a website.
Ready to get the digital marketing help you need to make your business successful?
We’ve got the top tips your business needs.
Prioritize Your Website
Abound 60% of customers research a product through a search engine before making a purchase or even visiting a brick and mortar location. This means that, for a large portion of your customers, your company’s website will be their first impression of your brand.
Make sure that your web design is up to date and easy to navigate. Your site should clearly feature popular products on the home page to make it easy for customers to find what they’re looking for. Websites should also have a responsive design so that users can access them from any device.
Search Engine Optimization (SEO)
For customers to learn about your business, they first must be able to find it. This is why search engine optimization (SEO) is so important.
The purpose of SEO is to tailor the content on your website so that it fits what search engine algorithms are looking for. This will help your website rank better in search engine results pages. Using keywords and producing quality content can help improve your page’s relevance and ranking.
Effective Search Engine Optimization is not something you can learn overnight so it’s probably best to outsource at least some of this work to a SEO agency. If you aren’t sure how to find a good SEO partner, then read our blog post about finding the best SEO company for your business.
Social Media
These days, consumers tend to be skeptical of traditional advertising strategies. Folks want to feel like they are purchasing from an authentic brand that they can trust.
Social media is a great platform to help your company share its story and build a following. Take time to actually engage with your audience on social media. This will help build your reputation, which can help create brand loyalty.
If you want to save some time with social media posting, then consider using a social media dashboard to manage your posts.
Content Is King
Whether it’s for your website, to boost SEO, or to have items to share on social media, the bottom line is that the key to any successful digital marketing strategy is content. Great content will help drive traffic to your site, will inform consumers, and will help produce conversions.
Blog content is an extremely popular choice for marketers. It requires a lower overhead cost to create, and can help your SEO by adding targeted keywords to your site. But writing should not be the only prong of your content strategy.
As the old saying goes, a picture is worth a thousand words. This is certainly true in content marketing. Multimedia content like pictures, infographics, and videos can be an effective way to grab attention and set yourself apart. Learn more about why you need blogs and videos in your internet marketing plan here.
Get the Digital Marketing Help You Need Today
With these tips in hand, you will be on your way to building your business’s digital marketing strategy.
Need more digital marketing help? Contact us today, and we’ll work with you to develop the perfect strategies for your unique needs.
