ClickFirst thought that the logo and branding aspect was the first and most important piece of the project because it would be on all their products so it would be a part of what their selling and what makes them unique. The new logo is cleaner, stronger, and can easily be identified to consumers. It features powerful color choices and edgy design elements on both the logo and icon.
Once the branding portion of the project was completed, ClickFirst developed a full digital marketing strategy that would introduce Relentless Gear to the online world while simultaneously growing the brand and sales. It began with a new website design that correlated with the newly designed logo and brand messaging. It was e-commerce enabled so they could sell products directly through their website. The website emphasized all their key marketing points while also being conversion driven so they could close online sales.
Following the website design was the social media profile creation and management as well as advertising. ClickFirst created several social media profiles on influential social media channels that were indicated as good places to reach their target market. Once they were on the channels, ClickFirst focused on producing content to grow those channels and the brand. ClickFirst then began on their advertising strategy with a good mix of different channels ranging from social media to search engines and display advertising.