The process began with our team analyzing ARIA’s business strategy, industry, competitors, and customers. We had several discussions with their team, conducted research, performed customer interviews and drilled down to the core of how people saw them now and how they wanted to see them moving forward.
As a part of that change ARIA was renamed to the Arthritis and Wellness Institute. The name honored their past research and achievements in the area of arthritis research, and introduced them into the field of overall wellness. With that, we created a new logo, tagline, and marketing materials that effectively conveyed their new brand image and mission.