What are citations and why are they important to your business or brand?
Citations are simply references to your business on the internet in the form of your business’s name, address and phone number (also known as NAP). These citations may or may not include a link back to your website, but it is known that Google utilizes them when evaluating the online authority of your business and website. Also, if your business name, location and phone number have changed and Google locates inconsistent NAP data, it is known that these discrepancies have a negative effect on your position in search results.
Let’s suppose you own a pizza shop located in St. Petersburg, FL. When people located in St. Petersburg go to Google and search for “pizza” your business’ listing doesn’t appear on the first or second page of results – meaning you are essentially non-existent to the approximately 5400 people who searched for a local pizza shop in St. Petersburg last month. For your business to appear in those search results you need a local SEO plan including the creation of a Google My Business page, a website and effective link and citation building strategies that indicate to Google your business exists and that it should be returned in search results for the word “pizza.” Just creating a Google My Business page will not result in your business appearing in search results unless there is absolutely no local competition in your industry.
What if you’ve already used a local SEO company (or you’ve done the work yourself) and your NAP data has been distributed to various directories and review websites? Ok, that’s a great start! However, let’s say that you got in an argument with your phone company two years ago and decided to change your phone number. Did you go back and manually update every single place your old phone number is listed online? What happens when potential customers call the old number and they aren’t able to reach you? And, since Google is finding discrepancies in your business contact information, it’s unlikely your business will appear on the first page of search results. The end result is … you’re losing revenue due to outdated and inconsistent contact information.
We guarantee that your NAP data is pushed to the top online directories and review websites while also allowing you to find and correct any errors in your business name, address and phone number.