Many business owners know that they need to invest in internet advertising, specifically Pay Per Click or PPC campaigns, to bring in new customers, but many don’t know how to properly run one. When you have the potential to bring in extra revenue from a campaign, you can’t afford to just guess and hope that you’re doing it right. If you want to get the most out of your PPC campaign, you need a proper PPC Manager.
Why You Need A PPC Manager
When a PPC campaign is managed the right way, you could be getting dozens of qualified leads and see an increase in sales. You may have been able to set up a campaign on your own, but simply having one running doesn’t mean that it’s doing it’s best. If you’re on the fence about whether or not you need someone to handle PPC management, you’ll be convinced after you see why they’re necessary.
You Don’t Understand Analytics or Adwords Performance Metrics
When you sign into Google Adwords you’re able to see your top performing ads, but do you take time to look at other metrics Do you know what your click-through rate is? Have you been able to look at Google Analytics and see which pages are getting the most traffic?
If you don’t understand analytics, you can’t properly understand PPC. Data that you can’t analyze won’t benefit your business or your campaign. A PPC manager will be able to analyze data and improve your campaign.
You’re Spending A Lot Of Money For Minimal Results
You try to keep your budget down, but you still find yourself spending more than you’d like per month.
The beauty of PPC campaigns is that you can set any budget you’d like. But some people end up pouring more money into their campaign because they aren’t getting the results they want. A PPC manager can set up a cost-effective campaign that can get you the results that you want.
You Can’t Define Success
You have a PPC campaign running, and you think you’ve noticed a few new customers coming in. Therefore, you assume that your PPC campaign must be working.
The “results” you’re getting from your PPC campaign may not be related to the PPC work you’re doing. If you don’t know what metrics to look for, you won’t be able to truly know if your campaign is successful or not. A PPC manager will know what success looks like, and you won’t have to second guess what you’re seeing.
You Have Low Ad Quality Scores
Do you think your click-through rate is a little low? Are people not engaging with your ads the way you’d hope they would?
Take a quick look at your ad quality score. If it’s lower than a 5, you have a problem. If you bring on a manager, they’ll be able to write ad copy that works and resonates with your audience.
You’re Too Busy
PPC management takes time. You need to pay attention to trends, analyze data, and be on the lookout for any drops in quality.
When you’re running a business you’re already busy enough. Don’t add more to your plate by trying to oversee a PPC campaign on top of everything else. If you hire someone to manage your pay per click campaigns, that’s one less thing you have to worry about.
Next Steps
Now that you know the benefits of having someone manage your PPC campaign, you’re probably eager to get started! Remember, we’re here to help you with any and all marketing needs. Contact us today so we can talk about your marketing needs.
